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ProWein 2020 hall map (Hall 16): stand H26

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  • 08  Services
  • 08.01  Trade associations

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Historic premium wine companies are joining forces through ISWA, the Italian Signature Wines Academy, a strategic alliance between eight of the top brands in Italian wine, companies that are successful as a result of the premium quality of their products and their well-established positions on international markets as well as on the domestic market.

ALLEGRINI (Veneto), ARNALDO CAPRAI (Umbria), FEUDI SAN GREGORIO (Campania), FONTANAFREDDA (Piedmont), FRESCOBALDI (Tuscany), MASCIARELLI (Abruzzo), PLANETA (Sicily) and VILLA SANDI (Veneto) have decided to create a synergetic alliance overseas and, in particular, in those markets where ‘Made in Italy’ products are not yet well established, have found the Italian Signature Wines Academy (ISWA), in a concerted effort to take on the challenges of the future together rather than separately.

The companies already total a turnover of more than € 300 million, produce over 50 million bottles annually and export more than 80% of their production. The eight member companies behind this initiative share common values: they are top brand family businesses with a long tradition of wine making and a history of at least 50 years in the wine business; their brands are well-established globally, they focus on high quality and they apply innovation in production processes in order to protect not only the characteristics of the wines, but also the natural environment.