BRAND PHILOSOPHY AND DESIGN
Tovaritch is the Russian word for friend or buddy. As its motto “Never Drink Alone T!” suggests, TOVARITCH! is all about having a great time in the company of like-minded people. The brand carries a strong tradition of true friendship and camaraderie.
TOVARITCH!s visual appearance is rooted in the Russian avant-garde art of the 1920s. TOVARITCH! prides itself on its innovative design which reflects the brands bold, forward-looking nature. The shot glasses stamped with the TOVARITCH! image instantly capture customers attention and turn the simple act of drinking into a truly memorable experience.