What is the significance of ProWein in the context of your entire marketing activities - both nationally and internationally?
The first and most important point for us is to create friendship and personal contact between us and our clients. That leads us to a simple question: How can we keep contact with people from all over the world to an unprecedent extent? The response was/is Prowein for over than 15 years.
Prowein has a big international importance for us: we meet around 150 customers and distributors from all over the world.
Majority of customers we meet in the first place are from Germany - at least 70%.
Then European customers – Holland, Poland, Switzerland, Luxemburg, Denmark and England
Also, our yearly’s appointments with Russian and Brazilians customers having been realized
Every second year we meet our American and Canadian customers
Asia has no real importance for us.
To acquire new customer is also a significant point.
What special activities have you developed after the postponement of ProWein this year to promote sales of your wines and spirits? Do you perhaps have particularly outstanding examples?
We are using the year to develop and strengthen the capacity for strategic planning and institutional development for our wines against Website and Social Media.
We are also developing strategies as WhatsApp, Zoom and telephone calls to stay in contact with our clients.
Social media channels as Facebook and Instagram are becoming more and more important – including LIVE interviews with customers.
Are you already developing plans for ProWein 2021, and how concretely do they look?
Yes of course. Prowein 2021 will be an important show for us, where we face our customers personally for the first time after 2 years.
What three things are you looking forward to most with regard to ProWein 2021?
Face to face contact
To get the chance to show all of our brands and products to our customers and interested new consumers
to relaunch our new redesigned – Plansel brand
And the last question: Do you have any special wine recommendation at this special time?
The wine recommendation that we give is – Plansel 100% TOURIGA NACIONAL, the strongest pilot variety of Portugal.