06/02/2026
Knowledge that matters. With the ProWein Business Report 2026, we raise the bar – shifting from analysis alone to meaningful orientation for a changing industry.
05/02/2026
Designed for better decisions. Insights to Action is the foundation of our new data-driven B2B business platform. Its goal: to make trade fair preparation and on-site visits measurably more efficient.
30/01/2026
Where is the global wine and spirits business really heading? The ProWein Agora doesn’t offer easy answers – it creates space for the right questions. Over three days, it becomes the meeting point for everyone who doesn’t sit back and wait for change, but wants to understand it and actively shape what comes next.
29/01/2026
With Sparkling Visions, ProWein is launching a curated experience for the first time that brings the full dynamism of the sparkling wine segment to life. From Prosecco, Champagne and Cava to international specialties, this new format brings together innovation, market insights and exchange in one central location.
28/01/2026
Our new campaign has launched—and you are part of it. A campaign for everyone who thinks ahead, questions existing patterns, and actively shapes the future. Between established brands, bold newcomers, and fresh ideas, the future of the industry is taking shape. In this newsflash, a visionary from ProWein reports firsthand on what this change feels like.
12/01/2026
Wines from cool climate regions are gaining clear momentum in international trade. They stand for freshness, precision and distinct origin profiles, while offering compelling answers to both climatic change and the growing demand for differentiated, market-ready portfolios.
08/01/2026
What really drives B2B buyers at wine trade fairs? Precision over chance. Together with a university, I took a deep dive into how visitors prepare – and how they decide.
01/12/2025
ProWine Shanghai 2025 (12 – 14 November) successfully concluded, offering over 630 exhibitors from 29 countries exclusive access to the Chinese market.
27/11/2025
The new campaign, “Cultivate the visionary in you,” focuses on the importance of communication and a clear vision for the future.
11/11/2025
With 213 exhibitors from 21 countries and 5,485 trade visitors—including importers, distributors, retailers, hoteliers, restaurateurs, sommeliers, and media—ProWine Mumbai 2025 (31 October–1 November 2025) sent a strong message.