ProWein is simply the center and the milestone of all our marketing activities of an whole year, both nationally and internationally. It is the place to be. It gives us a unique visibility. Even when we meet new and old customers during on other exhibitions during the rest of the year, we always set an appointment for the next edition of ProWein.

With a positive attitude we are trying to immagine how the wine business will be like after this crisis and, basing on that, we are trying to develop new strategies and new guidelines, both in marketing and sales.

• New Customers around the world. That’s because probably next year we will have much more wines to sell, since the postponement of ProWein did represent a concrete loss in business opportunities.

• New business channels, especially the online platforms.

• The hope in a sustainable and profitable business for all of us, the winemakers. The wine market must recover at its best so all of us can keep working.

Certainly, our top organic red wine, so far. It is called “Imperfetto”. It is a vintage 2018 Italian organic oaked wine, made from 100% withered Sangiovese grapes and it has no added sulfites and it’s allergen free, too. With its smoothness and its full body, Imperfetto will certainly warm your hearts and lift your spirits.