What is the significance of ProWein in the context of your entire marketing activities - both nationally and internationally?
ProWein is the perfect platform to meet different needs that our company has as a producer and distributor. On the one hand, we come in close contact with potential new partners in export markets – on the other, we have the opportunity to meet our actual national and international partners.
What special activities have you developed after the postponement of ProWein this year to promote sales of your wines and spirits? Do you perhaps have particularly outstanding examples?
This lockdown period has allowed us to explore new ways to communicate with our partners and their customers. The online webinars and masterclasses have turned out to be a very interesting tool to train our partners and customers on our products in a more sustainable environment.
Are you already developing plans for ProWein 2021, and how concretely do they look?
Yes, we are preparing the restyling of one of our products to be launched during ProWein 2021.
What three things are you looking forward to most with regard to ProWein 2021?
ProWein 2021 will be a very happy event, cause we will be able to meet again partners after a long time. We look forward to launching the restyling of one of our products and to see how the lockdown has influenced our business in terms of new products, concepts and innovations.
And the last question: Do you have any special wine recommendation at this special time?
I propose for the hot season a lovely Aperitivo with Limoncello di Capri (1 part) and Tonic (3 parts), garnished with a lemon wedge and some mint leaves – delicious and refreshing!