What is the significance of ProWein in the context of your entire marketing activities - both nationally and internationally?
PROWEIN has been very important for us and has an important role on our international promotional strategy. Five years ago we have defined the markets and wine fairs where we wanted to be and participate and PROWEIN was and is a must since then. TEJO Wine Region has 80 Wine Producers ( among Coops and Private Companies ) and our presence at the Fair allows 20 of them to be there every year and show the world what they do best. They also establish during the Fair new contacts with buyers from all over the world opening new possibilities and new Markets for their wines and for our Wine Region. Internationally the objective is to get more awareness for TEJO Wine Region and it´s wines, find new markets and grow our wine exports. Nationally, PROWEIN also allows our Wine Producers to get in contact with all the world of Wines, to taste a myriad of different wines, get acquaintance with new tendencies and new profiles of wines and even new labelling designs, new packaging, etc..
What special activities have you developed after the postponement of ProWein this year to promote sales of your wines and spirits? Do you perhaps have particularly outstanding examples?
We don’t have any «outstanding examples» because everybody followed the same road: starting using or improve e-commerce to sell and do on-line events to promote. I can add only that TEJO Wines have also decided to support our Producers sales on National off-trade to. This strategy seems to be correct because wine consumption at home has grown a lot during this period and that tendencie should continue on the following months to.
Are you already developing plans for ProWein 2021, and how concretely do they look?
We will be there with our own stand, built inside Portugal pavilion, and this time with 21 Tejo Wine Producers.
What three things are you looking forward to most with regard to ProWein 2021?
First, that PROWEIN 2021 will take place without any covid threat anymore allowing to have all the wine world there again.
2nd. To get more awareness to PORTUGAL and also to TEJO wines.
3rd. that our Wine Producers achieve their goals with their presence in PROWEIN 2021.
And the last question: Do you have any special wine recommendation at this special time?
I don’t know how is the weather now in Germany but here we are having a hot Spring and so I recommend a TEJO white wine blended with Fernão Pires and Arinto grape varieties to enjoy at terrace lunch with a nice grilled fish.