Jack Teeling, Teeling Whiskey Company Ltd.: What is the significance of ProWein in the context of your entire marketing activities - both nationally and internationally?
Prowein has been and continues to be the most important tradeshow for our business and brand. We have been exhibiting and using Prowein as a shop window to International partners since the early days of our company’s formation. During this time we have successful utilised it as a springboard into many new markets as well as using it as a very productive meeting and marketing platform for all with our existing domestic and export partners. We are now exporting to near 70 International markets and participating in Prowein remains at the heart of all our annual sales and marketing plans.
Pat Rigney, The Shed Distillery of PJ Rigney: What special activities have you developed after the postponement of ProWein this year to promote sales of your wines and spirits? Do you perhaps have particularly outstanding examples?
We created a studio to communicate with our international distributors, to energise them & share our pipeline of innovation & excitement for the year ahead.
We re-organised roles & responsibilities within the commercial team for the remainder of 2020 to help us work more closely with our international markets ‘virtually’ & practically.
We recommitted with all our distributors to meet at Prowein Dusseldorf & Singapore in 2021
Bernard Walsh, Walsh Whiskey Distillery Ltd.: Are you already developing plans for ProWein 2021, and how concretely do they look?
Yes, we are always looking ahead to ProWein to ensure that, each year, we put our best foot forward. Prowein is an integral part of our global strategy and gives us a perfect platform to find new routes to market, maximise on our international partnerships, and create excitement around our premium Irish Whiskey brands – Writers’ Tears and The Irishman.
Carl Keenan, Terra Ltd. Spirits & Liqueurs: What three things are you looking forward to most with regard to ProWein 2021?
Terra is Ireland’s largest family owned producer of Irish Cream Liqueurs and a leading contract spirit/ liqueur provider. Having exhibited at Prowein Dusseldorf for over 15 years, we look forward to:
Meeting Current Customers:
Existing customers of Terra and our flagship brand ‘MOLLY’S’ Irish Cream are the most important to our business and Prowein offers us the platform to meet under one roof and over a few days.
Showcasing New Products:
For 2021, one of the new items we look forward to showcasing at Prowein is Mr. Whiskey IPA Cask Finish Irish Whiskey.
Engaging New Customers:
Prowein has year on year attracted relevant decision makers from all parts of the world. We expect that Prowein will attract the right people in the right numbers to the 2021 show and we look forward to convert as many of these as possible to long term business relationships.
Denise Murphy, Bord Bia / Irish Food Board Ltd.: And the last question: Do you have any special wine recommendation at this special time?
It is an exceptionally exciting time to be involved in the Irish spirits industry at the moment. Thanks to the resurgence in demand for premium Irish whiskey, a spotlight has been placed on the incredible quality and broad range of all distilled products coming from Ireland. Our temperate climate, our lush landscape and our pure streams and rivers, all come together to provide just the right ingredients to create some of the most interesting innovations in the industry.
There are so many wonderful Irish whiskeys, Irish cream liqueurs and Irish gins to experience, it is difficult to select one. Why not come along to Prowein 2021 to taste the range and choose one for yourself?