What is the significance of ProWein in the context of your entire marketing activities - both nationally and internationally?
ProWein is simply the center and the milestone of all our marketing activities of an whole year, both nationally and internationally. It is the place to be. It gives us a unique visibility. Even when we meet new and old customers during on other exhibitions during the rest of the year, we always set an appointment for the next edition of ProWein.
What special activities have you developed after the postponement of ProWein this year to promote sales of your wines and spirits? Do you perhaps have particularly outstanding examples?
One simple and clear example: After the postponement of ProWein we had to delay the presentation of our wines of the new vintage and frankly we haven’t even decided yet what event will be worth of it, for this year.
Are you already developing plans for ProWein 2021, and how concretely do they look?
With a positive attitude we are trying to immagine how the wine business will be like after this crisis and, basing on that, we are trying to develop new strategies and new guidelines, both in marketing and sales.
What three things are you looking forward to most with regard to ProWein 2021?
New Customers around the world. That’s because probably next year we will have much more wines to sell, since the postponement of ProWein did represent a concrete loss in business opportunities.
New business channels, especially the online platforms.
The hope in a sustainable and profitable business for all of us, the winemakers. The wine market must recover at its best so all of us can keep working.
And the last question: Do you have any special wine recommendation at this special time?
Certainly, our top organic red wine, so far. It is called “Imperfetto”. It is a vintage 2018 Italian organic oaked wine, made from 100% withered Sangiovese grapes and it has no added sulfites and it’s allergen free, too. With its smoothness and its full body, Imperfetto will certainly warm your hearts and lift your spirits.