12.03.2010

New World c/o Wine Institute of California

Down to Earth - New World @ ProWein (Seminarprogramm)

SUNDAY 21 MARCH 2010

9:30-10:30 SIGNATURE VARIETALS
What are the new World’s most iconic varietals and why? Why have these wines become so famous and why do we like them so much?
And what does the future hold for these varietals?

The chair and our five speakers willdemonstrate the signature varietals for New Zealand, South Africa, California, Chile and
Argentina including Sauvignon Blanc, Pinotage, Chenin Blanc, Zinfandel, Carmenère and Malbec.

CHAIR: Lynne Sherriff MW /Dr. Josef Schuller MW
SPEAKERS: Sebastian De Martino, Chile
Sam Lynds, New Zealand
Beyers Truter, South Africa
PRESENTED BY: Masters of Wine

11:00-12:00 SUSTAINABILITY
From biodynamics to organics to ecology – what does sustainability stand for in the New World wine regions?
Our chair will look at the scientific approach of the Forschungsanstalt Geisenheim and report on international work in progress. Speakers will report on their experiences in the vineyard
and in the winery and share their views on future progress towards a fully sustainable wine industry.

CHAIR: Prof. Dr. Hans Reiner Schultz
SPEAKERS: Rudi Bauer, New Zealand
Paul Dolan, California
Johnathan Grieve, South Africa
Rodrigo Plass, Chile

13:00-14:00 SENSE OF PLACE
What does ‘Terroir’ mean to the New World?
How do we draw together the unique combination of physical terrain, climate and human input and reflect these in the winemaking
process? Each speaker will reflect on experiences within their own region and the Chair will draw together those experiences to
answer the question of what ‘Terroir’ means to the New World

CHAIR: Justin Howard-Sneyd
SPEAKERS: Ernesto Jiusán,Chile
Johan Krige, South Africa
Larry Stone, California
Gunter Thies, New Zealand
Pablo Ghiorzi, Argentina

15:00-16:00 INNOVATIONS IN MARKETING
The New World is recognised as a leading light for innovations in marketing – from packaging to closures, from advertising to
labeling design. Leading experts will share case studies in their particular specialist areas.
Constellation Europe will also provide a unique cross-border commentary on future trends in marketing. All this wrapped up into a delicious marketing bundle by one of the UK’s leading

CHAIR: Robert Joseph
SPEAKERS: Speaker to be advised, Chile
Simon Back, South Africa
Charlotte Read, New Zealand
Gonzalo Perez, Argentina
PRESENTED BY: Constellation
wine journalist and marketing specialist.

MONDAY 22 MARCH 2010

9:30-10:30 SIGNATURE VARIETALS
What are the new World’s most iconic varietals and why? Why have these wines become so famous and why do we like them so much?
And what does the future hold for these varietals?

The chair and our five speakers will demonstrate the signature varietals for New Zealand, South Africa, California , Chile and
Argentina including Sauvignon Blanc, Pinotage, Chenin Blanc, Zinfandel, Carmenère and Malbec.

CHAIR: Lynne Sherriff MW /Dr. Josef Schuller MW
SPEAKERS: Andrew Hendry, New Zealand
Rodrigo Plass, Chile
Ross Sleet, South Africa
PRESENTED BY: Masters of Wine

11:00-12:00 SUSTAINABILITY
How will the climate change affect the wine industry worldwide? Who are the winners and which regions will be seriously in trouble? Our
Chair will speak about the latest conferences and views on this topic. And speakers will share their experiences in the vineyard and in the winery. This is set to be a thought provoking seminar for the future of the wine industry.

CHAIR: Pancho Campo MW
SPEAKERS: Rudi Bauer, New Zealand
Paul Dolan, California
Bruce Jack, South Africa
Cristian Rodriguez, Chile
Walter Carol, Argentina

13:00-14:00 SENSE OF PLACE
What does ‘Terroir’ mean to the New World?
How do we draw together the unique combination of physical terrain, climate and human input and reflect these in the winemaking
process? Each speaker will reflect on experiences within their own region and the Chair will draw together those experiences to
answer the question of what ‘Terroir’ means to the New World.

CHAIR: Justin Howard-Sneyd
SPEAKERS: Pieter de Waal, South Africa
Konrad Hengstler, New Zealand
Constanza Schwaderer, Chile
Larry Stone, California
Jean-Edouard de Rochebouët, Argentina

15:00-16:00 NOT WHAT YOU WOULD EXPECT
We’ve shown you what to expect from the New World and now here’s what you might not expect! Regional diversity, exciting new
varietal plantings, comparisons with Old World wine making and some ‘surprises’ are in store in this eccentric and exciting seminar.

CHAIR: Joel Payne
SPEAKERS: Paul Cluver, South Africa
Calvin Dennison, California
Brett Jackson, Chile
Paul Tutton, New Zealand
Andres Kemeny, Argentina

16:30 – 18:00
MASTER CLASS
Hosted by Dr. Josef ‘Pepi’ Schuller MW and Lynne Sherriff MW, Chairman and Vice Chairman of the Institute respectively, this
seminar will include an introduction to the Institute’s global education programme, a tutored tasting of wines, and the opportunity to discuss professional development. Potential MW students are recommended to attend to

SPEAKERS: Dr Josef ‘Pepi’ Schuller, MW, Chairman
Lynne Sherriff, MW, Deputy Chairman
PRESENTED BY: Institute of Masters of Wine
learn more about the MW programme.

TUESDAY 23 MARCH 2010

9:30-10:30 SIGNATURE VARIETALS
What are the new World’s most iconic varietals and why? Why have these wines become so famous and why do we like them so much?
And what does the future hold for these varietals?

The chair and our five speakers will demonstrate the signature varietals for New Zealand, South Africa, California , Chile and
Argentina including Sauvignon Blanc, Pinotage, Chenin Blanc, Zinfandel, Carmenère and Malbec.

CHAIR: Lynne Sherriff MW /Dr. Josef Schuller MW
SPEAKERS: Speaker to be advised, Chile
Joel Peterson, California
Alex Giesen, New Zealand
Johan Scholms, South Africa

11:00-12:00 SUSTAINABILITY
What is the global picture in sustainable winegrowing? What can we learn from new production techniques and what are the commercial benefits of using sustainable techniques? What is the cost of ‘green’ transportation?
Meininger’s chief editor gazes into the crystal ball of sustainable winegrowing and offers her thoughts, and those of the speakers, on a
sustainable future for the wine industry.

CHAIR: Felicity Carter
SPEAKERS: Paul Dolan, California
Claire Allen, New Zealand
Nora Sperling-Theil, South Africa
PRESENTED BY: Meininger's Wine Business International

13:00-14:00 SENSE OF PLACE
What does ‘Terroir’ mean to the New World? How do we draw together the unique combination of physical terrain, climate and human input and reflect these in the winemaking process? Each speaker will reflect on experiences within their own region and the Chair will Draw together those experience to answer the question of what ‘Terroir’ means to the New World

CHAIR: Jens Priewe
SPEAKERS: Larry Stone, California
Steve Hotchin, New Zealand
Pieter de Waal, South Africa
Ricardo Valeros, Argentina

15:00-16:00 COOL CLIMATE
The chair and speakers will touch on difficulties and advantages of wine growing in cooler parts of the world using wine examples from their own regions.

CHAIR: Jürgen Mathäß
SPEAKERS: Gale Sysock, California
Janiene Bayliss, New Zealand
Bevan Newton Johnson, South Africa